![]() ![]() Within less than a year, Douyin sales already represent ~15% to 20% of our clients’ China business, and we expect to see that figure to grow considerably in the coming year. We also witnessed the resilience of the Douyin consumer when the channel was the first to bounce back from the demand decline during China’s spring lockdowns.Īt Samarkand, we help our partners succeed on Douyin by connecting them with the relevant livestreamers and identifying with them the appropriate, visually-impactful hero products that will generate the most engagement. Since launch, our average order value has been around ¥420 or £53. We opened the first and only multi-brand cross-border beauty store on Douyin, featuring six premium brands. Samarkand Global's experience of launching premium beauty brands on Douyin has shown the opposite. China's third-party payment sector is dominated by Alipay and WeChat Pay, with the former taking 55.39 of the total market in the second quarter of last year, according to market researcher Analysys. The industry was initially sceptical of Douyin users’ willingness and ability to purchase luxury products. □ There is a large group of avid luxury beauty shoppers on Douyin. These consumers live in Tier 1, 2, 3 cities, tend to be quite impulsive in their shopping behavior, and eager to discover trending, niche products rather than purchase more established brands. It would be competing against Tencent WeChat Pay and Alibaba ’s Alipay. With its interactive content, Douyin speaks to a younger Gen-Z audience born in the 1990s and 2000s who is addicted to short videos and livestreaming. The Chinese version of Tiktok Douyin is the newest entrant into the online payment system in China. While platforms like Tmall mainly target traditional luxury consumers in Tier 1 and 2 cities, Douyin’s consumer reach is more extensive. □ The platform’s consumer reach extends beyond major cities. If you are using an Android cellphone, just google Douyin.apk then download it and install it on your cellphone. The platform now plays a central role in Chinese e-commerce, and aims to account for more than 50% of industry growth in the coming years. The new mobile payments service, Douyin Pay, will compete with the likes of Tencents WeChat Pay and Alibabas Alipay. Grow your business with Chinese tourists with the help of WeChat Pay WeChat Pay is one of the leading mobile payment solutions in China with more than 600+. If you are using an iPhone, register a Chinese region App Store account then you can download Douyin app in the Chinese region App Store. In China, the short video and live-streaming platform reached ¥22B ($3.28B) in gross merchandise volume (GMV) for the first half of 2022, surpassing its annual target of ¥20B as well as total sales of 2021. Alipay has 54 percent and WeChat Pay has 39 percent of the Chinese third-party payment market by value, according to research firm Analysys. The opposite is true for China’s Tiktok, Douyin. Recent headlines broke the news that Tiktok would stop its expansion into e-commerce in Europe and the US as the feature did not generate sufficient consumer interest. □ Douyin is stealing Alibaba’s crown as the home of livestreaming e-commerce. □ Market reality: Douyin should play a central part in beauty brands’ China strategy ❌ Myth: “People only buy cheap products on Douyin" ![]() The blocking of links to rival platforms has traditionally been common practice within Chinese apps, though in 2021 Tencent and the country’s other tech majors said they would discuss better interconnection after pressure from the authorities.More on debunking Chinese e-commerce myths! Today we’re talking about Douyin (Chinese TikTok) and challenging the misconception that the platform is not suitable for luxury beauty brands. “In order to ensure user experience and protect user data security, WeChat has maintained strict and standardized management of external link content for a long time, and resolutely cracked down on special character sets, special logos, special codes, and various passwords that attempt to bait or harass users,” a spokesperson for WeChat told Yicai in response to its initial report. Douyin payment is a payment option provided to users buying products from native stores on Douyin or Douyin live-streaming. The problem was reportedly resolved on Wednesday. Users were no longer able to access the TikTok sister app by clicking on or copying Douyin links within WeChat, though links to Alibaba’s online shopping platform Taobao continued to work. It has more than 15 million daily active users. Douyin is one of the most popular short video apps in China. 7 Advantages of Douyin Over Other Big E-commerce Companies in China. On Tuesday, Tencent super app WeChat blocked users from accessing links to ByteDance-owned short video app Douyin, according to local media outlet Yicai. To be among the top e-commerce businesses in the Chinese industry, Douyin hopes to earn 1 trillion yuan in revenue by the end of the calendar year.
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